Affiliate marketing in Nigeria is very competitive and one needs to stay glued to what is operating in the industry. In this article, I will tell you things you need to know about what affiliate marketing is and how best you can be part of the market. Why the wait, lets set the ball rolling.
What is affiliate marketing?
Affiliate marketing can be defined as “a subordinate or subsidiary associate; a person who is affiliated with another or an organization”. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliates own marketing efforts. Affiliate marketing can also be seen as the process of earning a commission by promoting other people’s or company’s products. In simpler terms, affiliate marketing is when you promote other people’s or company’s products and get paid.
How Does Affiliate Marketing in Nigeria Works?
The structure of affiliate marketing in Nigeria is divided into three, they are:
1.The seller or business owner
Let’s look at these structures one after another
1.The seller or business owner
The business creator who can either be a single entrepreneur or a large business enterprise is the retail or merchant with a product to market. The product could either be a tangible product like an electrical appliance or service. In order to market this business product, the seller requires hands to help in advertising his product. The seller can also be the advertiser of the “brand” he is selling or can leave the marketing to be handled by the affiliate. For example, the seller could be into fashion designs and seek for blogs and social media ads workers to help in marketing the fashion brand.
2. The affiliate
The affiliate could either be a single individual or a group of individuals who are
to market the seller’s product to the consumer in an enticing way. It is the job of the affiliate to draw the product to the attention of potential buyers, persuading them that it will be of benefit to them. If the consumer ends up buying the product, then the affiliate receives a commission from the sales. The affiliate seeks only potential buyers who are more likely to be interested In the
product, to market them to.
The consumers so to say are the key factors to successful affiliate marketing in Nigeria and anywhere around the world, as they are the purchasers of these products. Affiliates market products to the consumer via social media, websites, and blogs. The affiliate and the seller both share the output of the sales after being purchased by the consumer. The affiliate commission could either be attached to the product before sales or a portion of the price tag stipulated on such a product. For example, if a seller is into shoemaking, and he intends to sell a particular shoe at#1500per shoe. The affiliate could either add a commission to the seller’s price as his benefit or have %15 of the sales on such a product.
How To Engage in Affiliate Marketing in Nigeria
Below are 7 key steps that would be of essential benefit to anyone who wants to be part of the world of affiliate marketing.
1. Find and join an affiliate program
There are many affiliate marketing programs in Nigeria and across the globe, and it is essential that you find and join the one you are familiar with and comfortable with. However, not every company offers an affiliate program, some businesses manage their own affiliate programs while others use an affiliate network. An easy way of finding an affiliate marketing platform is to search online. Some of the top-performing and popular affiliate platforms include:
You can also take a direct approach by reaching out to the owner of a product you come across and see if they offer an affiliate program. You can also visit large online company websites such as Amazon Associates, Jumia, Konga, and check if they have an affiliate program that you can promote.
2. Choose which offer you will like to promote
When choosing an affiliate program, you do not just select the first one your hand lays on. The first criteria to choosing an affiliate program is to know the kind of audience and potential buyers you’ll be selling this product to. Ask if such a product suits your expertise, can I market it properly? Do I have a real audience? A makeup artist would not want to be an affiliate marketer for spare parts, would they? Also, make sure that the Platform you are going to be marketing the product is the right one, if you lack such a platform for the product advertising, then create one.
When you have finally been able to secure an affiliate marketing program to promote, the next step is advertising that product. It will be a good idea if you consult a product expert. A product expert is someone who has either been selling or marketing product. Search for a product expert, attend their classes if they make room for any, watch videos of-how to market such products, and look for testimonies of those who have used this product. In learning, you will teach, and in teaching, you will learn. Affiliate marketing offers you a high amount of payment for a job well done. In order to have a job well done, then it is necessary you create great strategies and steps to market such products. You can make a video tutorial of the product and share it with potential buyers.
4. Online platforms
An affiliate marketer can also advertise a product via social media handles
such as Instagram, Telegram, Facebook, etc. YouTube can serve as a means of sharing a video tutorial of the product for many to see. An affiliate marketer can also advertise a product via a blog. He/she can either create a blog for the sole advertising of such a product or as part of a system of creativity on the blog. Also, an email marketing campaign can also be part of product marketing. A unique link is usually made available to an affiliate marketer, shares these links on your advertising platforms, and always says about the product for what it is.
5. Offer a bonus
A marketer can promote an affiliate marketing program by offering bonus to
those who purchase the offer. For example, an affiliate marketer selling a piece pf suit usually for the price of #20000 can decide to reduce the price by a certain percentage on the first 5-10 customers or add some gift items to the first few buyers. This can lure buyers into purchasing such products at an enticing offer.
6. Choose campaign wisely
Be that you are a good marketer or not, you’ll make less money on bad products than you will on one which is valuable. Know the seller you’re working for, take time to research on the seller and on the product before accepting to be a marketer. Is the demand for such product on the high side? Or is it hanging?. This will enable you not to waste time on a product that is not profitable.
7. Stay current with the trends
There is serious competition in the affiliate marketing in Nigeria and around the world. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Learn new marketing technics and strategies to attract more customers to that which you are marketing. This will guarantee that the revenue from sales will be high and commissionable.
Benefits of Affiliate Marketing
There are a lot of essential benefits attached to affiliate marketing in Nigeria, they include:
1. Unfixed income
As an affiliate marketer, your income is based on your performance In the
marketing field. Though an exact commission may be fixed to a product per sale, your real income guarantee all depends on how marketable you are. When you are able to market the product faster and in bulk, you can be paid faster and commission fatter.
2.Easy to Operate
As an affiliate marketer, your goal is to make sure that a product is sold successfully. You are not primarily concerned with how the product is manufactured or its brand, but mainly selling it to the consumer.
3. Low Risk
Most business requires a startup fee to finance a product being sold, but there is no cost applied to join affiliate marketing. One can become an affiliate marketer without any upfront investment. You can start work immediately without bothering about paying for a startup.
One does not have to have an office to be an affiliate marketer. You can
work as an affiliate marketer, create campaigns, and advertise the product from the comfort of your home. Also, an affiliate marketing job doesn’t stop you from your day time or office job, as both can be done with little or no inconveniences.
5. No worries
As an affiliate marketer, your job is only to market a product and you are not concerned about the quality of such a product. Although it is important to the market a product which is of good quality, if its quality becomes low, it becomes the problem of the seller, and up to him to improve on his products.
How to Earn as an affiliate marketer
1. Pay per sale
In this case, the affiliate marketer is paid only when he/she has been able to
successfully market a product. A commission is to be paid to the affiliate marketer, only after the product has been purchased by the consumer.
2. Pay per lead
In this case, the affiliate marketer convinces and persuades a consumer to
visit the sellers websites and complete some desired actions required by the seller via the website link of the affiliate marketer or of the seller. Only when such task has been completed, is the affiliate marketer paid.
3. Pay per click
In this case, the program focuses on the affiliate marketer redirecting the
consumers from their marketing platform to the merchant’s website. This means the affiliate must engage the consumer to the extent that they will move from the affiliate’s site to the merchant’s site. The affiliate is paid based on the increase in web traffic.
Final Thought on Affiliate Marketing in Nigeria
We have listed above everything you need to know about affiliating marketing in Nigeria and beyond.
Affiliate marketing is such a convenient type of marketing that requires no investment, taking only your time and needing the best marketing strategies.
Affiliating marketing is a great way to earn a living provided you are ready to take up the task. However, It is not a ride without hurdles, the start might be a bit shaky but in the long run, it will surely pay.
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